Research Paper and Proposal on Advertising Essay

Research Paper and Proposal on Advertising - Essay Example , Tv programs are made to encourage viewers’participation (Henry 343).4Reality shows in particular require viewers to call and send text messages in order to influence the verdict of the judges(Henry 343).5 A show such as the American Idol in 2003 would attract more than 20 million calls or text messages per episode during its final weeks(Henry 343).6Marketers use the calling data to place their commercials during the most popular TV shows in order to reach out to their potential market(Henry 344).7According to Jhally, most of the advertisements broadcasted on TV are grossly misleading(217).8Although some programs purpot to unscripted, this is not always the case (Jhally 217).9The growing form of interactive viewership has allowed the advertisers to direct consumers towards certain consumption habits(Jhally 217).10Interactive viewership has also led to the formation of some cultures and social groups that shape the strategies and decisions of the corporates(Jhally 217).11 The popularity of the American reality TV shows lies on the fact they are short termed and carry a lot of drama and excitement(Henry 344).12 The fact that the characters that are staged on reality TV are real makes many people to be excited about them(Henry 350).13The stardom that is generally associated with reality shows creates a lot of appeal among the viewers(Henry 351).14 The reality TV shows and the incorporated advertisements have significant impacts on our cultures and social behavior. Many viewers, especially children, tend to have their hero from the reality TVs with whom they like to be associated with. In most cases, reality TV show participants are coached and therefore, do not portray the true selves as they make us believe (Henry 355; Rideout, Ulla, Donald1).1516 According to Victoria, Foehr, and Roberts, an average American child spends more than four hours watching television every day (2).17 Although there are a lot of researches on the impacts of watching television

Employment Research about Marriot Hotel Assignment

Employment Research about Marriot Hotel - Assignment Example The hotel was founded by J. Willard along with Alice Marriott and managed by Marriott family administration for more than 80 years. The business has headquarters in Bethesda, Maryland, USA, and reports revenues of almost $13 billion in the financial year 2013. The year 1927 saw J. Willard Marriott open the nine-stool root beer stand. The stand grew into the Hot Shoppes eatery chain and developed into the present Marriott International hotel company ("Doha Prepares for the Opening of Marriott Marquis City Center Doha Hotel," n.d.). In the next 58 years, he constructed the Marriott product on a basis of guiding standards that stay entrenched in the business’s culture presently. At the moment, Alex Kyriakidis is the hotel’s leader and managing director. The organization’s Vision Statement is: Growing globally and opening up a world of experiences, as well as opportunities for individuals from all walks of life. The organization is as well driven to constantly challenge the status quo as well as anticipate its customers’ varying needs with new brands, new guest experiences and new global locations ("US General Error," n.d.). On the other hand, Mission statement of the organization is: â€Å"We support the communities where we work and live†. Marriott International puts its focus on five worldwide: social issues: the environment, poverty alleviation, the wellbeing of children, community workforce development, and global diversity and inclusion ("Marriott Marquis City Center Hotel Doha (Doha, Qatar) - Booked.net," n.d.). The Marriot Hotels has been taking part in some cooperate social responsibilities (CSR).