Pros And Cons Of Affirmative Action - 1548 Words

Affirmative action is defined as â€Å"an active effort to improve the employment or educational opportunities of members of minority groups and women sought to achieve a multicultural staff through affirmative action; also: a similar effort to promote the rights or progress of other disadvantaged persons† (Affirmative Action, n.d.). Affirmative action is a government policy that ensures that diversity is maintained in schools and in the workplace. It’s designed to assist individuals overcome previous effects of past discrimination, and to promote social equality for socioeconomically disadvantaged people. Even in today’s modern society, there are cultural divides in both the workplace and education. This paper will discuss both the pros and†¦show more content†¦1967). Which extended affirmative action for African Americans and other minorities, to also include women. Affirmative action has many ongoing arguments and debates. Many believe that Affirmat ive action is out dated and not needed in America anymore. It is true that equal rights have come a long way in America compared to the past. Affirmative action is believed to be a form of reverse discrimination because it favors one group over another. Some of the main concerns with Affirmative action is that it is forcing employers to hire lesser qualified personnel over more qualified personnel, just because of race. Where as to an African American male whom doesn’t have to same qualifications and experience as a Caucasian male, would be hired just solely based off his race. And this would cause the workforce standards to lower and maybe even slow down or lower production. This argument is a fair from employers who only wants to be able to hire the top applicants possible, without being mandated to meet a requirement that might force them to hire the lesser qualified candidates. Another controversial debate on Affirmative is that colleges are forced to give scholarship s to less qualified candidates due to having to meet minority quotas. A prime example of this would-be Allan Bakke, she was a white applicant who was rejected twice from the University of California Davis Medical School. Despite the fact that his qualifications exceeded those of the minority students thatShow MoreRelatedPros and Cons of Affirmative Action Essay1185 Words   |  5 PagesAnalytical Paper 3 – Affirmative Action Introduction According to Raymond A. Noe, affirmative action is an organization’s active effort to find opportunities to hire or promote people in a particular group (Fundamentals of Human Resource Management 68). There are various arguments for and against affirmative action. Some believe that it gives certain groups of people an equal opportunity to find employment where they would otherwise be kicked under the rug. Others believe that even though it createsRead MoreAffirmative Action - Pros and Cons Essay1057 Words   |  5 PagesDiscussion of Affirmative Action Ââ€" Pros and Cons. Affirmative Action programming is seen by some as a mechanical remedy to past social conditions that penalized minority member applicants for employment, women, or persons with disabilities. In the United States, Affirmative Action has been seen as compensation for the exclusion of the African American community, in particular, and has been hoped to create upward mobility for more members of this sector. In this sense, Affirmative Action may haveRead More The Pros and Cons of Affirmative Action Essay3458 Words   |  14 Pages   Ã‚  Ã‚  Ã‚  Ã‚  Affirmative action has been the topic of debate for many years. It has been controversial because it has been said to be a form of reverse discrimination. This paper will discuss the purpose behind affirmative action, as well as, its various strengths and weaknesses. Also, this paper will look at the following issues surrounding affirmative action such as the incompetency myth ( are companies hiring less qualified people?), the impa ct on employment (what has changed in the work place?), theRead MoreAffirmative Action in the Workplace997 Words   |  4 PagesAffirmative Action in the Workplace Negative and Positive Rebecca Mikell Human Resources BUS362 Affirmative action in this time and place is a very hard area to keep in place when it comes to keeping jobs even at work for the employees. Sometimes this type of equality in the working world can be good and sometimes it can be bad, but it depends on how it is used that really makes how a person can feel when it comes to this type of treatment of employees no matter what color or sexRead MoreCritique of Ada and Affirmative Action Paper751 Words   |  4 PagesCritique of ADA and Affirmative Action Paper BSHS/422 September 3, 2012 Susan Sandmann Critique of ADA and Affirmative Action Paper Discrimination within the place of work has been a concern for a long time now. Despite the fact that the Civil Rights Act of 1964 prohibits companies from showing favoritism to employees on account of their sex, age, race, and disability. Various employers continue to demonstrate this style of performance through the hiring procedure. American DisabilitiesRead MoreAda and Affirmative Action Essay1000 Words   |  4 PagesADA and Affirmative Action The United States of America is a culturally diverse place. There are people from all over the world living in here. There are people from different cultures, people with different religious and moral standards and beliefs, and people from different races and of different ethnicities. There are also people living amongst us that face special circumstances such as being physically or mentally disabled, challenged by a chronic illness or even sexual orientation. ThroughoutRead MoreAffirmative Action : An Unfair Advantage For Minorities1198 Words   |  5 PagesAffirmation Action Produces Negative Reactions In the early 1960’s, President Kennedy issued an executive order to ensure that government contractors hire and treat employees without regard to race, creed, color, or national origin. This executive order was issued so that all would have equal opportunities when qualified especially in regard to higher education and employment. However, it wasn’t until President Johnson issued his executive order in 1965 that it was developed and enforced. AffirmativeRead MoreAdvantages and Disadvantages of Affirmative Action Essay1667 Words   |  7 PagesEssay The Affirmative Action Debate Affirmative Action Defined Affirmative Action can be defined as â€Å"positive steps taken to increase the representation of women and minorities in areas of employment, education, and business from which they have been historically excluded (Standford Encyclopedia of Philosophy)†. However because those steps involve â€Å"preferential† selection affirmative action generates intense controversy (Standford Encyclopedia of Philosophy). Affirmative Action (Negative)Read MoreAffirmative Action : Is It Really Necessary Today?1347 Words   |  6 PagesJavier Santana March 23, 2017 English 103 Affirmative Action, Affirmative action, it remains present today but is it really necessary in today’s society? Affirmative action is an action favoring those who have suffered from discrimination either past or presently. It was put in place at a time when it was absolutely necessary in society and it was to give people of color the same opportunities as the white majority, the intention was to become more open-minded as a country and inclusive of allRead MoreLegal Writing1315 Words   |  6 PagesAffirmative Action College Admissions 2 Abstract Affirmative action has been a strong subject of discussion and debate for more than 30 years. Its use in college admissions has even been heard and ruled by the U.S. Supreme Court. Affirmative action is in essence, a policy or procedure developed by numerous institutions of higher learning to attempt to diversify their student bodies racially and by ethnicity. Looking closer at this procedure will display the advantages and disadvantages of

Axonal Death And Alzheimer s Disease - 1477 Words

Introduction Axonal death is a main element in many neurodegenerative diseases. It has been observed in many neurodegenerative diseases such as Alzheimer’s disease and Parkinson’s disease. Axon degeneration does not necessarily have to involve the typical apoptotic pathway regardless of the morphological similarities to cells undergoing apoptosis. Yang et al. focused on axonal death in traumatic injury because it has been shown to be independent of the necroptotic pathway. This was discovered since treatment with necroptosis inhibitors did not protect axons. To reiterate, axonal death in traumatic injury has commonalities with other diseases such as Alzheimer’s disease and Parkinson’s disease. If there is a greater understanding for the†¦show more content†¦Axonal degeneration does have a significant impact on many neurodegenerative diseases. Their research found that this particular pathway, Sarm1-MAPK pathway, may be a common pathway for differe nt types of axonal degeneration, not just from traumatic injury. If the main pathway or underlying mechanism that drives these diseases is uncovered and understood, then this can lead to creating different methods to protect synapses and axons in these diseases. Other research can focus on trying to inhibit the Sarm1-MAPK pathway, or at least inhibit distinct components within it. Their research is pertinent to finding a cure or possible treatments for many of these diseases. This will have multiple implications on society, medicine, and the quality of life for many people suffering with the many debilitating symptoms associated with these diseases. Experimental System In order to examine axons undergoing degeneration after traumatic injury, they observed axons of retinal ganglion cells (RGCs) in mouse optic nerves. These RGCs were labeled with TdTomato fluorescent protein in order to visualize the axon degeneration following the optic nerve crush—the traumatic injury. Then using the transgenic mouse line, Yang et al. examined the cytosolic version of Nmnat1. In addition, they used wild-type mice that were transduced with TdTomato and a specific shRNA targeting Sarm1Show MoreRelatedAlzheimer s Disease ( Ad )1108 Words   |  5 Pages Alzheimer’s Disease (AD) is a form of dementia that affects 5 million people in the United States alone. One out of every three Seniors die of the disease just in the United States; 80 million suffering world wide making AD the 6th largest cause of death (climax) (Humpel 1; Alzheimer’s Association). AD is the most common dementia; affecting the neuroplasticity of the brain resu lting in physical shrinking of the tissues; thus causing neurodegeneration. Diagnosis of the disease is complex, costlyRead MoreAlzheimer s Disease ( Ad ) Essay1112 Words   |  5 Pages Alzheimer disease (AD) is the most common cause of dementia in the elderly, accounting for 65–70% of all cases (Jellinger, Janetzky, Attems, Kienzl, 2008). The other dementias are of the Parkinson s group, the fronto-temporal group and the vascular group. The total worldwide yearly costs for the treatment and care of patients suffering from dementia are estimated to be around 250 billion US dollars. The lifetime risk for AD between the ages of 65 and 100 is 33% for men and 45% for women withRead MoreGenetic Interaction Between Lsd1 And Hyperphosphorylated Tau1470 Words   |  6 Pagesa P301S Mouse Model Background Alzheimer’s disease is the most common form of dementia and is characterized by the degeneration and death of brain cells that causes a loss of mental function. Although neuronal loss is not considered a normal part of aging, age is a significant risk factor for Alzheimer’s disease (AD) (Lindsay et al., 2002). Hallmarks of AD include tau tangles and Amyloid-ÃŽ ² plaques, whose interaction is thought to lead to neuronal death (Ittner Gà ¶tz, 2011). At present, there isRead MoreCognitive Impairment Of Alzheimer s Disease1313 Words   |  6 Pagesdeveloping Alzheimer’s disease (AD) compared to the normal population, it is not necessary to classify patients as having MCI until they develop any further preclinical AD symptoms (Petersen et al., 1999). The diagnostic criteria for MCI includes: (1) impaired in memory that is greater than expected for age and general cognition is not effected (2) capable of performing daily activities and (3) not demented (Albert et a l., 2011; Petersen et al., 1999). Alzheimer’s Disease criteria requires: (1)Read MoreHow Glial Cells Are Responsible For Much Greater Function1200 Words   |  5 PagesGlial cells are the most numerous cells in the brain, outnumbering neurons nearly 3:1, although smaller and some lacking axonal and dendritic projections. Once thought to play a subpar role to neurons, glial cells are now recognized as responsible for much greater functions. There are many types of glial cells, including: oligodendrocytes, microglia, and astrocytes. Oligodendrocytes form the myelin sheath in the CNS, by wrapping themselves around the axons of neurons. Their PNS counterpart, SchwannRead MoreOutline Of Alzheimer s Disease2765 Words   |  12 PagesShammai Topper Dr. Milton Schiffenbauer Research Topics in Biology GSB 493 CA Alzheimer’s disease Introduction Alzheimer’s disease is a chronic neurodegenerative disease that accounts for sixty to seventy percent of Dementia cases. It is characterized by the development of amyloid plaques and neurofibrillary tangles, the loss of connection between neurons in the brain and the death of nerve cells. There are two types of Alzheimer’s Early on-set Alzheimer’s which occur from the ages of thirtyRead MoreBrain Injuries, Sports, And The Military Essay3500 Words   |  14 Pageswill describe types of injuries, how injuries are acquired, and how to treat individuals with brain injuries. Some of the types of head injury include a diffuse axonal injury, concussion (which is also called a TBI), and second impact syndrome. Strong rotation or shaking of the head as with Shaken Baby Syndrome is one cause of diffuse axonal injury. Car accidents may also be a cause of the injury (Brain Injury Association of America). A concussion may be caused by blows to the head, gunshot woundsRead MoreAlzheimers Disease Essay2087 Words   |  9 PagesAlzheimer’s disease (AD), a form of degenerative, fatal dementia, is characterized by progressive cognitive decline. While AD is the most common form of dementia, its prevalence has only recently been recognized. When Alois Alzheimer first described the sequence of changes in 1907, physicians believed the disease to be an extremely rare, mid-life condition. It wasn’t until the 1970’s that the same types of changes were shown to occur in both late- and early-onset forms (Cavanaugh et.al. 2008). AsRead MoreAnnotated Bibli ography On Human Biology Department3407 Words   |  14 Pagesuseful tool in the evaluation of drugs in the axotomy model they presented. Key words: Microfluidic Chip; synpato-protectoin; axotomy; neural network ________________________________________ I. BACKGROUND When studying neurodegenerative diseases or other brain injuries that result in neurodegeneration, we are lacking in a good in vitro model. Currently, commonly used models consist of either the use of whole brains or dissociated cell culture systems. While both do have their benefits, theRead MoreVitamin C And Its Effect On Human Body9946 Words   |  40 Pagesdeficiency in thiamine level. It specifically causes deterioration of peripheral nervous system, cerebellum and thalamus. Usually starting from muscle weakness and neurological confusion, if deficiency persist it can lead to a coma and in adverse cases death as well. 1.2.2. Vitamin B2 or Riboflavin Riboflavin is an important vitamin required for production of energy through metabolism of carbohydrates, proteins and fats, and through electron transport chains. It is also responsible for the activation

The Process of Education Free Essays

Education is the process of requiring knowledge, skills and values through learning. Various methods such as teaching, training, research, and discussions are used to pass knowledge. Learning can be done formally or informally. We will write a custom essay sample on The Process of Education or any similar topic only for you Order Now Formal education is classes-based. Informal learning involves learning from people’s behavior or actions and more. Education is necessary for everyone since it teaches values, beliefs, and knowledge that is required for interacting with people in the world. Education is a powerful tool for empowering every citizen and equipping everyone with skills that make one self-reliant. Knowledge acquired in classes helps students earn a living by acquiring a decent job. Education is power and with power, comes money. An individual with some level of expertise and skills has an opportunity to secure a job at an institution. Without the necessary skills, it is very hard to be hired and get a well-paying job. Jobs acquired through education help people to earn an income hence they can acquire the basic needs and improve their lifestyle. That is one of the reasons why I pursue my Master in the United States. Studying abroad improved my language and problem-solving skills, my ability to communicate and collaborate with people from different country with different culture, all of these will make me more competitive to in the job market. Education is our society’s foundation since it shapes people into intellectuals. Deeper learning helps us understand the world and it broadens our understanding levels. Education determines everyone’s actions and the essence of the actions. Our daily actions are based on what we have learned or observed since our younger ages. Without learning, our actions and our economic state would just be marginalized. The world today has undergone a lot of innovations and inventions through advancement in education and knowledge. The advancements in technology such as transport, medicine, communication, construction and much more have made this world a better place to live. Our daily activities and interactions with people have been made easier and efficient with advanced technology, which has been facilitated by education. Education is a self-empowerment tool. It helps us think critically when we find ourselves in some difficult situations and tough experiences. We often face hard decisions at some point in our lives but through using knowledge; we critically assess the situation and finally get a solution. For instance, I witnessed a teacher with a medical condition known as myocardial during one of the school games. Most of us had no idea of how to handle the situation; it would have been tragic if the victim had not received medical attention as fast as possible. Luckily, one of the seniors had training on how to handle such cases. He swiftly acted and performed first aid on the victim. Within a few minutes, that teacher regained his consciousness and was rushed to a nearby hospital. The experience showed us the importance of having various necessary skills such as the first aid procedure since such skills might be needed at any moment. Such skills can only be acquired through learning. The society advocates that every child is entitled to education. It is important for the educators to start programs that will entirely change such people’s lives by educating them. Education is rightful and important for everyone. As education professionals, we have a role to share knowledge and reach out to communities who are captives of illiteracy. Some organizations, corporations, businesses and sometimes the government take advantage of uninformed citizens and exploit them because they lack education. People should know their rights and fight against unlawful acts, and this can only be achieved if they are educated. Education teaches us on laws and regulations and what the community and the government expect of us. Therefore, education enhances social justice. The society has also developed numerous learning institutions and schools to secure education for the future generations. It dictates what the world expects of us and how we should interact and behave. The society natures us from our childhood by educating us and providing us with opportunities to exercise our knowledge through offering us jobs after going through school. My graduate study can help me get a deeper understanding of the educational policies and practices from the angles of sociology, politics, economics and more. For now, one thing that I need to consider is how China can implement similar admission criteria as U.S. In China, National College Entrance Examination scores are the only component the universities considered for admission and which major you can be. While in America, students can apply several universities together, the admission office will evaluate students form different aspect not just aspect. The people from around the world learn and work together for our shared benefits. I hope to share as much as I will learn. With knowledge, our thinking capacity, which is, coupled with invention and innovation, has no boundaries. Communication has also been enhanced through education. Virtues and morals passed through learning are essential in our lives. People who respect each other will live very peacefully with one another. Education is an important aspect of our lives because it makes us happy and successful and it improves our lifestyle and standards of living. 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Mardi Gras (French, fat Tuesday), pre

Mardi Gras (French, fat Tuesday), pre-Lenten fes Essay Mardi Gras (French, fat Tuesday), pre-Lenten festival celebrated in Roman Catholic countries and communities. In a strict sense, Mardi Gras, or Shrove Tuesday, is celebrated by the French as the last of the three days of Shrovetide and is a time of preparation immediately before Ash Wednesday and the start of the fast of Lent. It is thus the last opportunity for merrymaking and indulgence in food and drink. In practice, Mardi Gras is generally celebrated for a full week before Lent. It is marked by spectacular parades featuring floats, pageants, elaborate costumes, masked balls, and dancing in the streets. Mardi Gras originated as one of the series of carnival days held in all Roman Catholic countries between Twelfth Night, or Epiphany, and Ash Wednesday; these carnivals had their origin in pre-Christian spring fertility rites. The most famous modern Mardi Gras festivities are those held in New Orleans, Louisiana; Rio de Janeiro, Brazil; Nice, France; and Cologne, Germany. Lent, period of fasting and penitence traditionally observed by Christians in preparation for Easter. The length of the Lenten fast, during which observants eat sparingly, was established in the 4th century as 40 days. In the Eastern churches, where both Saturdays and Sundays are regarded as festival days, the period of Lent is the eight weeks before Easter; in the Western churches, where only Sunday is regarded as a festival, the 40-day period begins on Ash Wednesday and extends, with the omission of Sundays, to the day before Easter. The observance of fasting or other forms of self-denial during Lent varies within Protestant and Anglican churches. These bodies emphasize penitence. The Roman Catholic church has in recent years relaxed its laws on fasting. According to an apostolic constitution issued by Pope Paul VI in February 1966, fasting and abstinence during Lent are obligatory only on Ash Wednesday and Good Friday. Each year more than 24 million visitors produce more than $4.7 billion for the Louisiana economy. The hub of this tourism industry is New Orleans. The quiet old-world charm of the French Quarter is periodically disturbed by celebrations at the time of Mardi Gras, the Sugar Bowl football game, and major events at the Superdome. The state is also noted for its Gulf and freshwater fishing and for its excellent hunting opportunities, as well as Thoroughbred and quarter-horse racing. Louisiana maintains a system of 26 parks and recreation areas.

Personal Ethics Gen/200 Essay Example

Personal Ethics Gen/200 Paper Welcome to WritePoint, the automated review system that recognizes errors most commonly made by university students in academic essays. The system embeds comments into your paper and suggests possible changes in grammar and style. Please evaluate each comment carefully to ensure that the suggested change is appropriate for your paper, but remember that your instructors preferences for style and format prevail. You will also need to review your own citations and references since WritePoint capability in this area is limited. NOTE: WritePoint comments are computer-generated writing and grammar suggestions inviting the consideration and analysis of the writer; they are not infallible statements of right/wrong, and they should not be used as grading elements. Also, at present, WritePoint cannot detect quotations or block-quotes, so comments in those areas should be ignored. For additional assistance, please visit our WritePoint Lab to speak with a tutor. During the lab, the tutor address es common WritePoint grammar and style errors, offers editing advice for students who use WritePoint, and takes student questions. A link to the lab is located on the Live Labs homepage, which is accessible by logging into eCampus and pasting the following URL (https://ecampus.phoenix.edu/secure/aapd/CWE/LiveLabs/) into the address bar.Ethical Lens Inventory Reflection: what i learned through ethical lens inventory? [Writing suggestion: Unless in a quote or a title, avoid rhetorical questions in academic writing. A good idea is to provide answers, not questions] Rights and Responsibility lens.Before i started this class i had no idea how ethics and teams related to college success. I [Avoid use of the first person (I, me, my) in academic writing unless writing about a personal experience. First person use may be allowed by the instructor. ] also had no concept of how working with a team of different lenses could improve my individual ability to work with others. I

The 4 Simple Stages of an Engaging Email Funnel Strategy

The 4 Simple Stages of an Engaging Email Funnel Strategy Throw a piece of swag at a marketing conference and you’ll (lightly) hit someone who can tell you about the importance of an email list. They’re not wrong. Despite new and flashy marketing channels constantly popping up, email remains one of the strongest for so many companies. According to eMarketer, 73% of in-house marketers worldwide said that email marketing provided a strong ROI in 2017, making it the most commonly reported answer in their survey. But most of the email marketing advice  out there is focused on building your list. Collecting subscribers. Hoarding fans. They don’t explain how to actually turn those subscribers into leads and customers. Remember, building your list is only the first step in the email marketing process and converting your audience into customers. If you don’t use that list wisely and plan how to move subscribers to the next step, the rest of the buyer’s journey will never take place. But when used strategically, email marketing is one of the most all-encompassing marketing channels you can use. It doesn’t just build an audience or generate leads, it’s incredibly effective in every single stage of the sales funnel. From capturing visitors at the awareness stage to nurturing current customers and retaining them long-term, email reliably gets results. Does this make you want to shape up your strategy  ASAP? Good. It’ll be worth it. Before you get to work, let’s break down what your email strategy should accomplish at every stage of the customer journey, and examples and ideas to get your brainstorming started. The 4 Simple Stages of an Engaging Email Funnel Strategy by @thatbberg via @Table of Contents: Step 1: Generate Leads at the Top of the Funnel Step 2: Nurture Leads in the Middle of the Funnel Step 3: Convert Customers at the Bottom of the Funnel Step 4: Activate Customers and Retain Them Forever Step 1: Generate Leads at the Top of the Funnel Building your list may not be the beginning and end of a strong email marketing strategy, as some marketers make it out to be, but it’s definitely the start of the process. Email opt-ins are one of the best ways to capture website and social media visitors at the top of the marketing funnel who aren’t yet ready to buy. When someone comes to your blog, for example, and enjoys the content and overall experience but isn’t ready to buy your product, subscribing to your email list is an alternative call-to-action that still brings them closer to becoming a customer. Someone handing you their email is essentially inviting you to market to them, as long as you provide value as well. Given how hard it can be to reach your audience on other platforms, say algorithm-determined news feeds, you want this direct relationship with as many people in your audience as possible. But they’re just as aware of how personal giving you their email address is, compared to something like following you on Instagram. Because of that, getting strangers to subscribe to your email list can be a challenge - especially if they’ve got hundreds of emails in their inbox already. Here’s how you can rise to the challenge and more to build a thriving, converting list of subscribers, based on ’s own success building a list of over 300,000: Send a Value-Packed Weekly Newsletter The email newsletters we’re talking about aren’t just your PDF pamphlet or weekly sales promos some businesses will call a newsletter. No, we mean high-value content that inspires, nurtures, and converts. That’s what a good newsletter looks like, for example ’s own weekly recap of new marketing advice, both from here on the blog and around the web. (Image source: https://.com/blog/how-to-make-an-email-newsletter/) In an era where we’re obsessed with custom lead magnets and interactive webinars and newer, flashier content types, it takes great content to make one worth signing up for. To make sure your newsletter can stand on its own in terms of attracting subscribers, make sure to: Determine a focused goal to base your newsletter strategy around, such as generating or nurturing qualified leads, driving customer renewals, etc. Create a theme and content strategy  your newsletters can follow, like ’s theme of the latest content to help marketers achieve their goals. Write newsletter copy that cultivates your brand. They may have an old reputation for being promotional and impersonal, some of the more popular modern newsletters, like TheSkimm  and The Hustle, build such an engaged community by developing strong brand voices  and personalities. Anyone can get started, no fancy technology needed. MailChimp  is free to get started with and powers some of the most popular brands on the internet, so you can start simple with it and build your strategies out further as you scale. Offer Lead Magnets Like Free Tools and Resources If sending a value-based newsletter every week for the foreseeable future, in addition to any more promotional emails, doesn’t fit into your content strategy, there are lots of other ways to attract new subscribers. For example, trading a free asset in exchange for a reader’s email address is a great way to provide a ton of extra value without the ongoing content creation  a newsletter can involve. You can create and develop the lead magnet once and promote and mention it in blog posts and other content for months. Trading a free asset in exchange for a reader’s email address is a great way to provide a ton of...Popular and easy-to-create lead magnets include: Checklists and cheat sheets Fillable or printable workbooks Ebooks Spreadsheet and document templates You can also take free offers to the next level and instead of creating a PDF or downloadable asset, you can create an interactive tool subscribers can get get ongoing value from. Some great examples include ’s Headline Analyzer, Mention’s Brand Grader, and Unbounce’s Landing Page Analyzer. Run Email Courses and Challenges To combine the educational value of content offers with the ongoing value of tools, something like an email course or challenge can give you the best of both options. They can involve a full series of emails, as opposed to a single downloadable asset. This can both help content feel more manageable to consumers, and help you build up a relationship with them over the course of a few days instead of a one-time transaction. You can choose to educate your new subscribers over the course of a few days, such a free 5-day email course, or focus on more action-oriented content with a challenge to achieve a certain result within the length of the offer. Hold Audience-Building Live Webinars The final lead generation tool to mention today is live webinars. Live, video-based content is a powerful tool at every stage of the funnel, so it will be mentioned again, but one of the most valuable elements of webinars is how willing people are to hand over an email to attend them. That makes them gold for lead generation, especially when you really perfect it. Lead generation webinars can be done over and over on the same topic and taken on tour to new audiences, like a virtual public speaking circuit. Lead generation webinars can be done over and over on the same topic and taken on tour to new...This exact strategy was a major factor in growing ConvertKit  from $98k to $625k in monthly recurring revenue. ConvertKit’s marketing team used collaborative webinars with affiliates to build an early audience and community around their product. They were able to perform the same webinar more than 150 times, each time to a new audience that converted incredibly well. Years later, it’s a tactic they continue today. With marketing-focused webinar tools that let you worry more about the content than technology, it’s become easy for businesses of any size to build full marketing campaigns around webinars. For example, ClickMeeting  is one option that’s not just for running webinars, but converting from them with features like built-in call-to-action buttons. (Image source: https://clickmeeting.com/tools) Step 2: Nurture Leads in the Middle of the Funnel Okay, you’ve found a lead gen tactic that works for you. Once you’re generating leads and subscribers, you need to do something with them. Next, you want to: Qualify them as potential customers, and Segment them according to your team’s buyer personas Once you’ve qualified someone and matched them to a buyer persona, you can match them to your most relevant product, service, value proposition, etc., and then plan emails that strategically guide them towards purchase. It sounds complicated, but with most email marketing and marketing automation software, it’s done easily and automatically. For example, you can segment your leads before ever interacting with them based on simple information, like: Which lead magnet, form, or web page they subscribed through Website and subscriber behavior Demographic information Lead scoring can be done the same way. And remember, drip sequences are your friend! By consistently emailing leads, you keep them engaged and have the opportunity to learn more about them through their opens, clicks, and replies. By consistently emailing leads, you keep them engaged and have the opportunity to learn more about...During nurturing, you want to continue providing value, building trust, and developing a relationship with your lead up until the final moment before they convert. Each email is a new opportunity to build more rapport with them as well as learn about their behavior and customize your marketing accordingly. You want to build up to the moment of conversion: where you’re talking to the right person with the right message and the right timing. How do you do that? Here are some of the types of emails that nurture leads and get them to the next stage of the sales funnel. Use Self-Segmentation Emails A self-segmentation email presents different options to your leads and lets them select which is most relevant. You can then move them into appropriate email segments based on which option or options they click. You have lots of options for how you can segment, based on what’s most useful to your business: What types of content they prefer Which topics they’re most interested in Goal or reason for signing up for your list This works great as a welcome or confirmation email when someone first signs up, but you can ask someone to self-segment more than once and at any point in the buyer’s journey. Everyone appreciates the promise of more relevant and useful emails. Everyone appreciates the promise of more relevant and useful emails.Send Case Studies and Customer Stories As you start to introduce your leads more directly to your product, you want to do as much as you can to help them see themselves using your product or service. While segmentation so you can more specifically talk to people is great, you need to â€Å"show† as well as â€Å"tell.† Sending leads case studies, success stories, testimonials, and other social proof featuring customers similar to them will do that. Keep Providing Free Resources Til The End Finally, continuing to offer free content that’s jammed with value will continue to make an impact throughout the funnel. As a lead moves through your nurturing content and you learn more about them, you can even get more relevant, personal, and valuable with that content. For example, by shifting the topics of your webinars from broader content to more solution-specific ideas, you can use them for nurturing as well as lead generation. Monitoring software Mention, for example, offers both topical webinars like those discussed above (like one they hosted with !), as well as more product-focused webinars that are ridiculously helpful for those already interested in them. (Image source: https://info.mention.com/live-training) If you do provide multiple formats of nurturing content, like adding webinars to your email sequences, make sure you’re able to track results both per channel and for your whole funnel. For example, marketing dashboards like Cyfe  let you pull in information from multiple apps and tools to track all stages and locations of the funnel in one place. You would just add pre-built widgets for your tools like Google Analytics, InfusionSoft, and Unbounce at their proper places in your funnel map. (Image source: https://www.cyfe.com/marketing-dashboard) Step 3: Convert Customers at the Bottom of the Funnel Congrats! Your email lead gen and nurturing are fantastic and have primed leads perfectly. You’ve shown value, built a relationship, and fired off all the psychological triggers  that have people ready to buy. This is obviously what you’ve been waiting for, the moment when your funnel (literally) pays off. With your email marketing funnel so carefully set up with the steps we’ve gone over, like using segmentation to provide super personalized value, you have a great chance of converting a new customer. And segmentation is about to come in handy yet again. In addition to using it to deliver more personalized nurturing campaigns, you can use it to offer your product or service in the most relevant way possible to each individual prospect. Between automated funnels and sequences and your seasonal/regular marketing calendar, you have lots of options for reaching your customers, all of which will be more successful the better the rest of your funnel is segmented. By combining segmentation with different conversion strategies like those listed below, you’re sure to be within reach once your customer has reached their moment of decision and purchase. Recommended Reading: How to Create a Marketing Strategy That Will Skyrocket Your Results By 9,360%" Retarget Subscribers With Emails and Ads Once again, at this point you’re searching for that perfect moment when your prospect is ready to buy. At this point, you’ve built up enough of a reputation with them that ads placed in front of them will convert well. (Image source: https://okdork.com/how-to-spend-your-first-100-on-retargeting-ads/) You don’t need to stick to just email to reach them affordably - retargeting ads  can be some of the most cost-effective kinds of paid marketing. For example, AppSumo  was able to achieve a 224% ROI from a recent retargeting campaign. That said, email retargeting may be all you need, especially with your warmest leads, like e-commerce abandoned carts. Abandoned cart emails  find people who’ve essentially already decided to buy your product, so offering it one more time is often an easy win. (Image source: https://support.bigcommerce.com/articles/Public/Using-the-Abandoned-Cart-Saver) When Henna Caravan  first started using retargeting and abandoned cart emails, it had a major impact on acquisition of first-time customers. Founder Jessica McQueen explained to BigCommerce what it was like watching the results come in: â€Å"That’s turned into the most exciting part of my day, seeing an abandoned cart get converted into a sale...I had no idea that people were leaving their cart empty and how much was sitting on the table at the end of the day.† Create Time and Urgency-Based Offers Another great way to convert well-nurtured prospects is through offers based on limited time and other urgency factors. By building authentic and ethical deadlines  into your marketing, like expiring offers and discounts, into your funnel, you give warm prospects a reason to convert today versus next week. A great tool for this, for example, is Deadline Funnel. It lets you easily create customized deadlines and scarcity offers for each lead, based on different email and website activity. So you could trigger a funnel with an expiring deadline for: New leads who’ve just signed up for your list Existing customers to celebrate occasions like birthdays Prospects who have visited certain high-intent pages on your website It’s a â€Å"get ‘em while they’re hot† approach that can lead to crazy high conversion rates when the situation is right. Recommended Reading: How to Effectively Measure Marketing ROI With Google Analytics and a Simple Formula Onboard Free Trial Users Finally, if you’re selling something with some kind of free trial like software, you can’t assume that they’re sold once they’ve signed up for a free trial. The true conversion - them becoming a paying customer - hasn’t happened yet. You still need to further engage and nurture them, and this is where it matter most. You can introduce tutorials, use cases, and more product-related content to get them to the final purchase point. For example, as noted in Val Geisler’s onboarding teardown, Mixmax  sends their free users an introduction to the product in the form of an email course or educational sequence. (Image source: valgeisler.com/email-onboarding-tear-down-mixmax/ Step 4: Activate Customers and Retain Them Forever Once someone becomes a customer and reaches the bottom of the sales funnel, you might think your job as a marketer is over. Sorry, but that’s not the case. Retaining customers and extending your relationship with them lets you optimize your lifetime customer value and increase your marketing ROI. So once someone becomes a customer, enjoy a very brief break, because soon it’s time to start working towards their next conversion. Email is one of the best ways to keep in touch with and nurture them here, too. You want to continually prove and increase value, let customers improve their experience, and make your product sticky in their lives, so they’ll renew, upsell, refill, or whatever you need them to do. It’s not too different from nurturing prospective customers, except that you can and should talk about your products and services more directly to keep customers engaged. And there are so many ways to do that. Recommended Reading: How to Select Marketing Metrics and KPIs to Monitor Keep Customers Engaged With Your Product One important way to use email is to keep people needing what you offer. Whether it’s an app, physical product, or service, remind them and help them keep it in their lives. (Image source: mine) I love the way Grammarly  does this. Since I use the free Chrome plugin running in the background, it’s not always at the forefront of my mind. But their weekly progress report emails giving me helpful stats and compliments (â€Å"You were quite the busy bee†), along with CTAs to use and upgrade my free account never let it fade to the background for long. Find Organic Upsell and Cross-Sell Opportunities In addition to keeping customers coming back, you also want to find opportunities to sell them bigger or related offers. The key to doing this without coming off as pushy, you’ll want to look for ways to recommend things in the context of the value you provide and your customer’s life. (Image source: mine) A great example of this is Care/Of vitamins. They send frequent product-based emails and newsletters that are super helpful and insightful, customized based on what products you buy from them. It allows customers to learn more about their health and products they’re already, and get even more free value. They win you over so well that the upsells and calls-to-action in the emails are completely natural and truly enticing. Activate Advocates With Referral and Word-of-Mouth Campaigns Finally, getting customers to buy again isn’t the only way to get more value and ROI from them. Customers have friends, colleagues, neighbors, and other people who might be your perfect customers. Advocacy marketing, referrals, and word-of-mouth let you use happy customers to find new ones just like them. While it takes a more mature product and funnel and should only be offered to satisfied and engaged customers, incentivizing already satisfied customers to share that satisfaction. Create a Yellow Brick Road With Your Email Funnels By now, you’ve seen multiple ways you can use email marketing at every stage of the sales funnel: You can generate leads with lead magnets, challenges, and other valuable free content Nurture those leads by segmenting and personalizing your emails and communication Convert them with retargeting, urgency, and epic onboarding Keep customers engaged long-term with customer emails and recommendations Whatever is holding back your funnel from achieving your marketing goals, you can pinpoint what stage of the journey is the problem and create an email funnel strategy to solve it.

How Many People Are Killed or Injured in Hunting Accidents

How Many People Are Killed or Injured in Hunting Accidents According to the International Hunter Education Association, in an average year, fewer than  1,000 people in the US and Canada are accidentally shot by hunters, and of these, fewer than 75 are fatalities. In many cases, these fatalities are self-inflicted by hunters who trip, fall, or have other accidents that cause them to shoot themselves with their own weapons. Most of the other fatalities come in hunting parties, where one hunter shoots another accidentally. Firearm Fatalities in Hunting Fatality numbers have improved somewhat in recent years, thanks to extensive hunter education programs available in most states, but hunting does come with inherent dangers. Hunting fatalities due to firearms account for about 12% to 15% of all fatalities due to firearms nationally. Hunting proponents point out that the chances of a death due to a firearm accident of any kind are roughly the same as a death from falling out of a bed, chair, or another piece of furniture- about 1 in 4,888. If you compare pure numbers, roughly 20 times as many people die each year by accidental drowning than do by accidents while hunting. These statistics are misleading, however, since far more people engage in recreational swimming than engage in  sports hunting with firearms.   Overall accidental death statistics from the National Safety Council can provide some context. Of all accidental deaths:   1 out of every 114 is a motor vehicle crash1 out of every 370 is an intentional assault by a firearm1 out of 1,188 is due to accidental drowning1 out of every  Ã‚  6,905 is an accidental firearms discharge1 out of every  161,856 is due to a lightning strike It must be noted, however, that a great many accidental deaths by firearms do not involve hunters. When shooting-related fatalities occur in hunting,  most of the victims are hunters, although  non-hunters are also sometimes killed or injured. It can be said that this is a sport that does pose some danger to an entire community, not just to the willing participants.   Hunting Accident Statistics A report published by American orthopedic surgeons Randall Loder and Neil Farren in 2014 showed that between 1993 and 2008, 35,970 firearm-related injuries involved in hunting were reported to US hospitals or about 2,400 per year over the fifteen-year period of the study. Thats out of a total of 1,841,269 total accidents involving firearms (about per year 123,000).   Hunters injured by firearms in this study were nearly all Caucasian (91.8%), young adult to middle-aged (ages 24–44) and male (91.8%), who came to small hospitals (65.9%) to be treated. They were most often shot (56%) but other injuries- fractures and lacerations from falling out of trees, etc.- made up the rest. The injuries were most common in the head and neck (46.9%), self-inflicted (85%), unintentional (99.4%), at a school or recreation center (37.1%), and with an overall mortality rate of 0.6% (about 144 per year). The mortality rate is lower than reported elsewhere because the study included all injuries reported with hunting accidents. Alcohol was an issue in only 1.5% of the cases. The most common type of injury was a laceration (37%), not a puncture wound (15.4%).   It will come as no surprise that most of the injuries occurred during the hunting months of October, November, and December. The study found that the estimated incidence of a firearm injury associated with hunting activities is 9 in 1 million hunting days.   Hunting Related Accidents in Context In reality, most of the greatest dangers to hunters  are  not related to firearms but occur for other reasons, such as car accidents traveling to and from hunting sites or heart attacks while hiking woods and hills. Particularly dangerous  are fall from tree stands. Recent estimates say that there are almost 6,000 hunting accidents to hunters each year involving falls from tree stands- six times as many as are wounded by firearms. A recent survey in the state of Indiana found that 55% of all hunting-related accidents in that state were related to tree stands.   The vast majority of fatal accidental shootings while hunting involve the use of shotguns or rifles while hunting deer. This is also perhaps no surprise, since deer hunting is one of the most popular forms of hunting where high-powered firearms are used.   The Committee to Abolish Sport Hunting maintains the Hunting Accidents Center, which collects news stories about hunting accidents throughout the world. Although the list is long, its not comprehensive, and not every hunting accident is reported in the news. Sources Barber, C, et al. Underestimates of Unintentional Firearm Fatalities: Comparing Supplementary Homicide Report Data with the National Vital Statistics System. Injury Prevention 8.3 (2002): 252–56. Print.Carter, Gary L. Accidental Firearms Fatalities and Injuries among Recreational Hunters. Annals of Emergency Medicine 18.4 (1989): 406–09. Print.Greninger, Howard. Falls from tree stands top hunting accidents. Terre Haute Tribune Star, November 11, 2014.Incident Reports. Responsible Hunting, International Hunter Education Association.  Loder, Randall T., and Neil Farren. Injuries from Firearms in Hunting Activities. Injury 45.8 (2014): 1207–14. Print.Reports of hunting accidents for the current year. Hunting Accidents Center, Committee to Abolish Sports Hunting.  What Are the Odds of Dying From... At Work: Tools and Resources. National Safety Council.